Thiruvananthapuram, April 7 – As the Kerala Assembly elections enter their final phase, the state is preparing for an unusual period of calm, at least when it comes to alcohol.
With Kerala set to vote on Thursday to elect 140 new legislators, authorities have enforced a strict 48-hour dry period, effectively putting a stop to one of the state's most common drinking habits.
From 6 p.m. on Tuesday to 6 p.m. on April 9, liquor sales across Kerala will come to a complete halt.
Beverage outlets, bars, beer parlours, and even Bevco shops will remain closed.
The order, issued by the Election Commission, aims to ensure a peaceful polling process by preventing any untoward incidents or law and order issues.
While this move is routine during elections, it is particularly significant in a state known for its strong relationship with alcohol.
Of Kerala's 3.34 crore population, an estimated 32.9 lakh people consume alcohol, including nearly 29.8 lakh men and 3.1 lakh women.
On any given day, nearly five lakh individuals are known to drink, making the sudden pause all the more noticeable.
Kerala also ranks among the highest in per capita alcohol consumption in India, with figures hovering around 8.3 litres annually.
Rum and brandy dominate preferences, accounting for roughly 94 per cent of sales through the state-run network.
The backbone of this network is the Kerala State Beverages Corporation (Bevco), which operates 277 retail outlets, supplemented by 39 outlets run by Consumerfed.
However, for the next two days, all these counters will remain closed.
Authorities have made it clear that no sale of alcohol will be permitted in hotels, shops, or public places, and violations will invite strict legal action and fines.
Surveillance has also been tightened around polling areas to ensure compliance.
For many, the dry days may be a challenge, but for the administration, it is a necessary measure to maintain order.