Mumbai, May 14 – Sterling Tools Ltd, through its electric mobility arm Sterling Gtake E-Mobility Ltd (SGEM), has announced its foray into manufacturing and marketing rare earth magnet-free traction motors for electric vehicles (EVs), marking a significant step toward self-reliant and sustainable mobility solutions in India.
The automotive component maker has signed a technology licensing agreement with UK-based Advanced Electric Machines (AEM) Ltd to produce these advanced motors at its Faridabad facility in Haryana.
A Strategic Shift Towards Self-Reliance
This collaboration aims to create a reliable, non-China-dependent supply chain for EV traction motors. Sterling Tools highlighted that the new initiative aligns with its broader ambition to develop powertrain capabilities tailored for the Indian automotive sector.“The diversification into rare earth magnet-free motors is in line with Sterling's ambition to develop Powertrain expertise to serve the Indian auto industry,” said Anil Aggarwal, Chairman, Sterling Tools Ltd.
Focus on Local Manufacturing and Innovation
Aggarwal also stated that the company plans to scale up local production of EV components, thereby contributing to a stronger industrial ecosystem in India.With the Indian traction motors market projected to reach approximately Rs 15,000 crore by 2030, SGEM aims to address demand across all EV segments. The technology agreement enables domestic access to cutting-edge innovations, bolstering India’s capability to build a robust and self-sufficient EV ecosystem.
Integrated Solutions for Evolving EV Needs
“We are expanding beyond motor control units to being a complete solution provider,” said Aggarwal, adding that Sterling will now offer integrated motor and controller systems to address the growing demand for multifunctional EV subsystems.Global Expertise, Local Impact
AEM’s co-founder and CEO, James Widmer, emphasized the strategic potential of zero-emission technologies in the Indian market. “Through our partnership with Sterling Tools, we are bringing our proven expertise in magnet-free motors to Indian customers across a wide range of vehicle categories,” he said.Widmer noted that the collaboration aims to deliver high-quality powertrain solutions that support India’s emission reduction and sustainability targets.
With this move, Sterling Tools is positioning itself as a key player in India’s evolving EV landscape, supporting the nation’s push toward cleaner mobility and technological self-reliance.