Kolkata, March 24 BJP national president Nitin Nabin held a series of organizational and strategic meetings here on Tuesday to strengthen the party's preparations for the 2026 assembly elections, sources said.
Sources in the BJP's state unit said that Nabin's two-day visit, starting on Tuesday, was not just a routine organizational review, but part of a broader effort by the party's central leadership to revamp the BJP's election campaign strategy in the state.
Insiders described this as a new "Chakravyuh" – a multi-layered electoral plan focusing on booth management, narrative building, and micro-level mobilization.
The BJP chief chaired several high-level meetings with senior leaders of the state unit during the day to strengthen the party's digital outreach, social media strategy, and ground-level organizational network.
He also held discussions with the party's narrative and communication teams to shape the campaign message ahead of the polls.
According to party leaders, Nabin held closed-door consultations with top state leaders and senior organizational office-bearers, signaling that the BJP leadership would leave no stone unturned in its attempt to gain power in the state.
Political observers said the BJP chief's emphasis appeared to be on strengthening booth-level structures, sharpening micro-planning, and foregrounding local issues in the party's campaign.
They said special attention was being given to regions where the party had earlier faced organizational weaknesses.
The visit is seen as part of a broader push by the BJP's central leadership to intensify electoral activity in the state ahead of the assembly elections.
With the party stepping up organizational consultations and campaign planning, Nabin's Bengal tour is expected to add momentum to the BJP's election preparations and further heat up the political contest in the state.
Elections for the 294-member Assembly in West Bengal will be held in two phases – on April 23 and April 29. The results will be declared on May 4.