Nagpur, February 27 – As the festival of colors approaches, markets across the country are witnessing increased activity, with people flocking to buy colors.
The markets are already brimming with festive and vibrant colors, rangolis, and other items. Eco-friendly gulals (colors) are particularly popular and are attracting the attention of visitors.
In Nagpur, Maharashtra, eco-friendly colors are a big hit in the markets, and their demand is rapidly growing in multiple cities across the state.
The Adamane family of Nagpur is one of the driving forces behind the shift from traditional to eco-friendly colors, as their family has been making organic colors for the past three generations. This year, they have also prepared their stock of organic colors and are encouraging people to use them for a natural advantage over artificial colors.
Roshan Adamne, sharing an update about the family's ancestral legacy, told IANS, "Our grandfather started this business. We use arrowroot powder as the main ingredient. We mix it with food-grade, safe colors. No harmful chemicals are added. The mixture is prepared by mixing water and color, then dried in the sun, filtered through a machine, and then packaged. This produces a total of 7-8 attractive colors, including green, blue, red, and yellow."
Roshan further said, "Our goal isn't just business and earning money. We want to help people celebrate Holi safely, with safe and environmentally friendly colors."
This gulal is supplied to Vidarbha, as well as other parts of Chhattisgarh, Madhya Pradesh, and Maharashtra, he informed.
It is also shipped to other states on demand.
He said, "This time, gulal is selling cheaper in the market. This is probably due to the GST effect. Customers have received significant relief and are buying in larger quantities."
A major reason for the growing popularity of the organic gulal is the awareness of the harm caused by chemical colors. People are now choosing natural alternatives to avoid skin allergies, eye irritation, and environmental pollution. This eco-friendly gulal from Nagpur is not only safe but also keeps the colorful tradition of the festival alive.
