Thiruvananthapuram, April 6 As part of an initiative to encourage voter participation, Cafe Coffee Day will offer a 25% discount to the first 15 customers at each of its outlets in Kerala who can provide proof of having voted, Chief Electoral Officer Ratan U Kelkar said on Monday.
Voters who cast their ballot and display the indelible ink mark on their finger will be eligible for the offer on April 9, the day of the assembly elections in Kerala, he said in a statement.
The initiative is part of a joint effort by the Election Commission and Cafe Coffee Day to motivate the public, especially young people, to exercise their franchise, Kelkar said.
To encourage young voters, the Election Commission has introduced several initiatives, including providing "halwa" (sweet dish) to first-time voters.
Uber will offer free rides to polling stations within a two-kilometer radius in Ernakulam and Thiruvananthapuram.
State-run SupplyCo is also considering providing rice flour at Re 1 on April 10 and 11, following the election.