Kolkata, February 27 Following the surge in 2019 and the setback in 2021, the West Bengal BJP is set to launch "Paribartan Yatra," its most expansive statewide mobilization program in recent years, in a carefully planned effort to revive momentum, sharpen opposition to the TMC, and test its revamped grassroots machinery ahead of the upcoming assembly elections.
Scheduled to begin on March 1, a day after the publication of revised electoral rolls under the Special Intensive Revision (SIR), the 5,000-km outreach initiative is designed as both a mass contact exercise and an organizational test aimed at converting groundwork at the booth level into visible street mobilization.
"During this 'Paribartan Yatra,' we plan to directly engage with 1-1.5 crore people. This will be a game-changer for the BJP in the upcoming assembly elections," a senior state BJP leader told