New Delhi, March 26 Zydus Wellness announced on Thursday the appointment of actor Milind Soman as the brand ambassador for its Glucon-D Recharge, with which it entered the performance hydration category.
The company has expanded its popular Glucon-D brand into the fast-growing performance hydration category with the launch of Glucon-D Recharge.
"With Glucon-D Recharge, we are entering the performance hydration space in an effort to support millions of Indians in staying active, consistently, and sustainably," said Zydus Wellness CEO Tarun Arora.
In this endeavor, he said, "We are delighted to partner with Milind Soman, whose philosophy of mindful, everyday movement reflects the future we envision."
Available in both ready-to-drink bottles and sachet sticks, Glucon-D Recharge expands the brand's portfolio beyond its traditional instant energy powders into a product designed to meet evolving consumer needs, the company said.