February 12, Pahalgam: The picturesque Betaab Valley came alive with colour and celebration as the Tourism Department of the Pahalgam Development Authority, in collaboration with local stakeholders, organized a vibrant festival attracting hundreds of tourists and local residents.
Set against the breathtaking natural landscape, the Betaab Valley Festival was celebrated with great enthusiasm and participation. The event aimed to promote tourism and showcase the rich cultural heritage of the region while strengthening engagement between visitors and the local community.
Hundreds of tourists and locals gathered at the scenic venue to witness a range of cultural performances, traditional music, and local cuisine. The festival also provided a platform for local artists and artisans to display their talent and products, contributing to community participation and boosting economic activity in the area.
Officials from the Tourism Department said that such events play a significant role in promoting Betaab Valley as a prime tourist destination and enhancing its visibility on the tourism map. They noted that the festival helps in building stronger connections between tourists and residents while highlighting the region’s cultural richness.
Visitors and participants appreciated the well-organized arrangements and expressed joy over the peaceful atmosphere and natural charm of the valley. The festival concluded on a high note, leaving attendees with memorable experiences and further reinforcing Betaab Valley's reputation as one of the most sought-after tourist destinations in the region.