New Delhi, Feb 27: Direct-to-consumer (D2C) plant-based nutrition brand Earthful has raised ₹5 crore in a funding round led by Porus Labs founder Srinivasan Namala. This latest investment takes the company’s total funding to ₹8 crore.
Additionally, OYO Rooms Founder Ritesh Agarwal has committed an investment of ₹75 lakh on Shark Tank India. According to a company statement, the newly acquired funds will be allocated towards research and development (R&D) of new products, enhancing brand visibility, and building a strong core team.
As part of its expansion strategy, Earthful is ramping up production and expanding warehouse operations. The company plans to launch 3-4 new products every quarter and aims for five-fold growth within the next 12-18 months, leveraging momentum from Shark Tank, category expansion, and branding collaborations. Plans are also in place to enter offline retail channels.
Over the past year, Earthful has experienced three-fold growth, reaching over 1 lakh customers with a 40-50% repeat purchase rate. The company currently operates at an annual revenue run rate of ₹15 crore, with 70-75% of sales generated through its website.
Pickup Raises $500K to Expand EV Logistics Fleet.
Chandigarh-based logistics startup Pickkup has secured $500,000 (approx. ₹4 crore) in a funding round led by We Founder Circle (WFC) alongside angel investors from India, Australia, and the USA.The fresh capital will be used to expand Pickkup’s electric vehicle (EV) fleet, enhance its workforce, and invest in cutting-edge technology to improve logistics efficiency.
“With this funding, we aim to optimize the cross-utilization of our EVs, ensuring they are operational for the maximum hours daily. This strategy will help us capitalize on the low operating costs of EVs for improved efficiency and affordability,” said Ankush Sharma, Co-Founder and CEO of Pickkup.
Pickkup serves prominent clients, including Reliance, Nykaa, BigBasket, Flipkart, and DMart.
Ritualistic Secures $1 Million to Expand Home Decor Business
Home decor brand Ritualistic has raised $1 million (approximately ₹8.7 crore) through secondary and primary funding from angel investors Deep Bajaj and Mohit Bajaj.The funding will diversify product offerings, strengthen online and offline distribution channels, and boost marketing efforts to cement Ritualistic’s market position.
Additionally, the brand plans to collaborate with cultural institutions such as temples and museums to expand its reach and influence.
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