Sustainable menstrual hygiene gets a new champion with Eve Essentials' eco-friendly and reusable period panties
Bengaluru, Karnataka – Eve Essentials, a pioneering brand dedicated to sustainable menstrual hygiene solutions, has officially launched its innovative line of eco-friendly period panties in partnership with SASMIRA, India's renowned technical textile research agency. This collaboration promises to deliver a revolutionary alternative to traditional menstrual products, prioritizing both environmental responsibility and women's health.
Empowering Change through Innovation and Collaboration
At the core of Eve Essentials is Aadhya, a 17-year-old innovator whose vision transcends mere product creation. She is determined to shift societal perspectives on menstruation, focusing on sustainability, dignity, and stigma reduction.
Speaking about her inspiration, Aadhya said, “My goal was never just to create a product, but to rethink the way we approach periods entirely. We’re committed to providing a solution that is safe, reusable, and made with dignity—because better menstrual care isn’t a luxury, it’s a necessity.”
Addressing the Global Menstrual Waste Crisis
Disposable sanitary pads are among the world's most significant manmade pollutants. In India alone, approximately 12 billion sanitary pads are disposed of annually, each taking up to 800 years to degrade. A single disposable pad contains as much plastic as four plastic bags, posing severe environmental hazards.
Eve Essentials' innovative approach addresses this issue head-on. Its period panties offer:
- Durability and Eco-Friendliness: Each pair is reusable for over two years with proper care and is 90% compostable, significantly reducing menstrual waste.
- Safety and Comfort: Crafted from breathable cotton, these panties are free from harmful toxins commonly found in conventional menstrual products.
- Versatility and Reliability: Suitable for diverse menstrual needs, including:
- Women with irregular menstrual cycles seeking comfortable, absorbent protection.
- Working women and frequent travelers needing convenient, reusable options.
- Young girls experiencing their first period, ensuring comfort and boosting confidence.
Economic and Accessible Menstrual Care
Eve Essentials emphasizes affordability alongside sustainability. Unlike disposable products, which involve recurring expenses, these reusable period panties offer substantial economic savings over time. Coinciding with Women’s Month in March, Eve Essentials is introducing the product at a special introductory price, making sustainable menstrual care accessible to women nationwide.
The panties will be conveniently available for purchase on Amazon, further enhancing their reach and accessibility.