Poster Featuring Woman Soldier Applying Sindoor Sparks Criticism Over Timing and Sensitivity
New Delhi, May 10 — A film announcement based on India's recent military offensive, Operation Sindoor, has ignited a wave of backlash and public criticism, prompting the director to issue a public apology and clarify the intent behind the project.The film, also titled "Operation Sindoor", was revealed late Friday by director Uttam Maheshwari through social media. Backed by Nicky Vicky Bhagnani Films and The Content Engineer, the announcement included a poster that showcased a woman soldier clad in combat gear, applying sindoor — a symbol traditionally worn by married Hindu women — against a dramatic war-torn backdrop of explosions, barbed wire, tanks, and fighter jets.
The cinematic venture comes in the immediate aftermath of a real military operation in which India conducted targeted strikes on terror bases in Pakistan and Pakistan-occupied Kashmir. The strikes, carried out on Wednesday, were reportedly in retaliation for the Pahalgam massacre, where 26 people, including numerous tourists, were killed.
Social Media Erupts Over ‘Insensitive’ Timing
The film's announcement has drawn heavy criticism across social platforms, with users condemning the move as exploitative and ill-timed. Reactions ranged from calls for boycotts to demands for sensitivity toward ongoing military efforts and national sentiment.Another critic stated:
A particularly harsh comment read:
Director Apologises, Says Film Was Inspired by Patriotism
Amid mounting outrage, Maheshwari — a relatively unknown name in the film industry — issued an apology via Instagram Stories. He expressed regret over the announcement’s timing and clarified the film was conceived out of admiration for the armed forces.Acknowledging that the announcement may have caused “discomfort or pain,” he added:
Maheshwari concluded his statement by expressing solidarity with the armed forces and paying tribute to the martyrs, also extending his gratitude to Prime Minister Narendra Modi.
Industry Rushes to Register Titles Inspired by Operation
Since the strikes, the Bollywood industry has witnessed a surge in title registrations linked to Operation Sindoor. Over 30 title applications have reportedly been submitted in just two days to various film bodies including the Indian Motion Picture Producers Association (IMPPA), Indian Film and Television Producers Council (IFTPC), and Western India Film Producers’ Association (WIFPA).Registered titles include:
- “Operation Sindoor”
- “Mission Sindoor”
- “Sindoor: The Revenge”