New Delhi, February 10 The International Cricket Council reported a 53 percent increase in video views across its digital platforms from the previous edition after the first six games of the 2026 T20 World Cup.
In a statement, the world body said its digital platforms attracted 647 million video views.
Significant growth in viewership has come from countries like Nepal, the UAE, and the USA, with their national teams participating in the tournament.
"The ICC app has seen an 83% increase in users since 2024, while there has also been a 16% increase in users accessing the ICC website during the same period," the ICC stated.
"The biggest growth has been seen from fans outside the Full Member countries. Nepal, who put up a strong fight against England during their Group C match on Sunday, leads in terms of individual country increases, with users from this Southeast Asian country seeing a staggering 442% increase.
"There have also been 196% and 49% increases in users from the UAE and the USA, respectively, showcasing the tournament's ability to grow the sport globally," it added.
This growth has been fueled by non-English commentary on ICC.tv, with the Nepali feed for England versus Nepal and the Hindi feed for India versus USA being the top two streamed matches, according to the governing body.
The first six games attracted 1,16,595 spectators to stadiums in co-hosts India and Sri Lanka, the ICC statement added.