Godrej Industries Launches #SheForShe Campaign Celebrating Women's Solidarity and Strength

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Initiative Highlights the Power of Women's Collective Empowerment through Heartfelt Stories​


Mumbai, India, March 7, 2025 – Godrej Industries Group has launched an inspiring new campaign titled #SheForShe, aimed at highlighting the powerful solidarity, shared strength, and diverse experiences of women across different generations, identities, and professions. This initiative underscores the group's deep-rooted commitment to gender diversity, empowerment, and the collective growth of women.


Empowerment Through Letters of Solidarity​


Central to the #SheForShe campaign is a compelling exchange of heartfelt letters between women from varied backgrounds and life journeys. These letters capture the essence of both common struggles and individual victories, recognizing the uniqueness of every woman's path and contributions.


Tanya Dubash, Executive Director & Chief Brand Officer of Godrej Industries Group, commented on the significance of the initiative:


"#SheForShe is a tribute to the everyday strength and solidarity that unite women. It celebrates diverse experiences and reminds us that when we uplift one another, we all rise together. At Godrej Industries Group, we believe true empowerment starts with recognition and support. Together, we can build a more inclusive and equitable future where every woman's voice is heard and valued."

A Campaign Designed to Amplify Women's Voices​


The campaign, conceptualized and executed by Godrej Creative Lab in collaboration with the Corporate Brand & Communications team at Godrej Industries Group, features inspiring narratives of women from distinct walks of life. These include:


  • A young woman discovering independence in Mumbai.
  • A homemaker nurturing her family and home.
  • A woman reclaiming her personal identity.
  • A trans woman asserting her rightful place in society.

Swati Bhattacharya, Head of Godrej Creative Lab, expressed the deeper vision of the campaign:


"#SheForShe is more than just a campaign. When we speak for each other, we come from a place of understanding and appreciating each other's paths and journeys. Because every woman's strength, fight, and triumph is connected. #SheForShe is a reminder that no woman stands alone. Our voices are louder, our impact greater, and our future stronger when we stand together."

Changing Narratives and Breaking Cycles​


The campaign also involved Shirsha Guha Thakurta, Director at Oink Films, who described the film as deeply personal:


"When women speak for women, they don't just break barriers—they break cycles, rewrite narratives, and create space for voices that have long been silenced. This film isn't about a movement; it's about a mindset. It's a reminder that when we lift each other up, we don't just change one life—we change the whole story."

Inclusive Feminism for an Equitable Future​


The initiative champions an inclusive understanding of feminism, highlighting how factors like age, marital status, race, sexuality, and career profoundly shape women's experiences. #SheForShe will be promoted across digital platforms, social media channels, and Godrej L'Affaire, the group's proprietary media platform.


With this campaign, Godrej Industries Group continues to uphold its commitment to gender equality, supported by inclusive workplace policies, leadership training programs, and meaningful community initiatives.
 
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