New Delhi, February 11 Tamara Leisure Experiences announced on Wednesday that it plans to add nine new properties in the next three to four years, with the goal of doubling its room count to 1,200.
The company operates eight hotels, spanning eco-luxury resorts, business and midscale leisure categories, along with one AYUSH hospital, and has a total inventory of 600 rooms.
"In terms of our next phase of growth, we already have several projects in the pipeline, not just commitments, but in various stages of development – from the post-approval stage to nearing the pre-opening initiation stage. We have nine different properties with around 600 rooms, doubling our room inventory and doubling our hotel portfolio," said Samir MC, CEO of Tamara Leisure Experiences, to PTI.
He was responding to a query about the company's expansion plans.
In the next phase of expansion, he said, the company plans to expand beyond South India and will have properties in places like Bodh Gaya in Bihar and Kaziranga in Assam.
Under the company's 2030 vision, Tamara Leisure Experiences plans to launch The Tamara Kaziranga luxury eco-resort, The Tamara Alleppey, an ultra-luxury houseboat experience, and The Tamara Hosur, a farm resort.
In addition, the group will introduce 'O by Tamara' in Bodh Gaya and Whitefield, for business and leisure travel.
The company said that its midscale leisure brand 'Lilac' will expand to Velankanni, Kufri, and Kannur, aligning with pilgrimage and coastal destinations.
Tamara will also enter the wedding market with the launch of Kalyana Mandapam in Madurai for social and ceremonial gatherings.
"These projects are at various stages of development and are expected to become operational between 2028 and 2030," the company said.
Samir MC said that while all the existing properties are company-owned and operated, for the new ones, "eight are owned by us, and one is on an asset-light model."
When asked about investments on the new projects, he said that the company has not yet finalized the figures, as "we are still in the early stages of project planning."
As the company looks to expand beyond South India, he said that Tamara Leisure Experiences is also actively evaluating opportunities in markets like Varanasi, Guwahati, Lucknow, Delhi, Mumbai, Bengaluru, and Kolkata.