Shimla, May 12 – Hollywood actress and sustainability champion Nikki Reed has turned the global spotlight towards the rich textile heritage of Himachal Pradesh, donning a handcrafted Himalayan poncho for the cover of Cowgirl Magazine.
Reed, widely known for her role as Rosalie Hale in The Twilight Saga, was seen wearing the Indira Rose Cape Ponchofrom the Zazi Vintage x Kullvi Whims collection. The elegant hand-knit garment is a vivid tribute to the traditional artisanship of the Kullu Valley, particularly the women from the shepherds’ community associated with Kullvi Whims.
The poncho, which features intricate patterns and indigenous wool, reflects a deeper ethos of sustainability, sisterhood, and cultural preservation. Each stitch is a celebration of slow fashion and an homage to the artisans who continue to uphold age-old techniques passed down through generations.
Sharing her thoughts on Instagram, Reed wrote, "A little bit about this look from the cover of Cowgirl Magazine which I put together from my own closet, because as you know, amplifying the talents of other female artists and makers is so deeply important to me."
She continued, "I wore @theworldofzazi's knitwear collection crafted in collaboration with incredible women in the Himalayas, Kullvi Whims. Every stitch carries a story of connection, heritage, and love, using traditional techniques to create garments that reflect the rich tapestry of cultures, landscapes, and stories from the hands that created them."
The collaboration between Zazi Vintage and Kullvi Whims showcases the beauty and depth of Himalayan textiles, weaving global awareness into the legacy of a remote community. Reed’s endorsement serves as a powerful reminder of fashion’s ability to bridge continents, cultures, and causes.