Mumbai, February 15 Morocco is anticipating up to 80,000 visitors from India this year, in line with the growth momentum of the previous year, with a focus on group tours, MICE (Meetings, Incentives, Conferences, and Exhibitions), FIT (Free Independent Traveller), and older age groups of over 50 years.
"We received a total of 20 million international visitors in 2025, of which 54,000 were Indian travellers. This represents a 31 per cent increase from India compared to 2024, when we had 41,000 visitors from India. In 2024, we hosted 17.4 million international tourists," said Jamal Younes Kilito, Country General Manager, India, of the Moroccan National Tourism Office (MNTO), to PTI.
The main reason for this increase in visitors from India can be attributed to our promotional efforts, which began two years ago in 2023, and the e-visa facility, he noted.
"We established a tourism office in India in 2023 and launched our promotional activities, and we have signed numerous partnerships with Indian tour operators. This resulted in a 123 per cent increase in visitor arrivals from India in 2024, compared to the previous year. The convenient e-visa facility, which takes a few hours to up to four working days, also contributed to this," Kilito said.
This year, MNTO is primarily targeting segments such as group tours, as one in five Indian visitors opts for a group package, he added.
"Besides group tours, we are also looking at tapping into MICE (Meetings, Incentives, Conferences, and Exhibitions), destination weddings, young couples, and the FIT segment. We are also looking at promoting Morocco for experienced older travellers, who are over 50 years of age," said Kilito.
In 2026, MNTO hopes that the current growth rate will continue or even improve and looks forward to welcoming 75,000-80,000 Indians to visit Morocco.
"The objective is to reach 100,000 visitor arrivals from India as soon as possible," he added.
There are no direct flights from Morocco to India; however, there are numerous connecting flights between the countries from Middle Eastern nations.
"India and Morocco are also connected by numerous flights from several European cities," he said.
Currently, India is among the top 20 source markets and is number two among Asian countries.
"India is among the top 20 source markets, with France being at the top, followed by Spain, the UK, Germany, and the Benelux (Belgium, the Netherlands, and Luxembourg). In Asia, India is the second source market for Morocco after China. Based on the current growth momentum, we expect India to reach the top 10 rankings in a few years," he stated.