Creator-led Commerce Platform LehLah Gains Significant Backing from Nikhil Kamath’s Gruhas
New Delhi, April 1 – LehLah, a promising content commerce startup designed to empower creators, has successfully raised Rs 12.5 crore in its seed funding round. The investment was led by Gruhas, a venture co-founded by prominent entrepreneurs Nikhil Kamath and Abhijeet Pai, the company announced on Tuesday.
"This investment highlights the growing appeal and market presence of LehLah," the startup stated, adding that the new capital infusion would be strategically deployed towards product development, enhancing brand visibility, and expanding its team.
Investing in the Future of Content Commerce
Commenting on the funding round, Nikhil Kamath, co-founder of Gruhas, said, "Shopping today isn't just about products – it's about trust, influence, and community. People don't want to be sold to; they want recommendations from those they relate to. The future of commerce may belong to platforms that empower individuals to monetise their influence while making discovery and purchasing seamless. Only time will truly tell."
LehLah Founder Shares Vision for Creator Economy
Ashna Ruia, founder of LehLah, expressed her enthusiasm, remarking, "We are excited to embark on this new chapter with the backing of Gruhas, who share our vision for transforming the creator economy. This support enables us to amplify our mission of empowering creators to build thriving businesses around their passions."
Ruia further added, "As we continue to innovate and scale, we are inspired by the opportunity to redefine the intersection of creativity, commerce, and community with key partners like Nikhil Kamath by our side."
Bridging Creators and Brands for Revenue Growth
LehLah positions itself uniquely in the creator economy by facilitating monetisation through affiliate links and curated product recommendations. It effectively bridges the gap between creators and brand partners, converting authentic content into a robust revenue stream. By providing followers with a seamless shopping experience, LehLah significantly drives sales and increases conversion rates for associated brands.
Remarkable Growth and Key Partnerships
Since its inception, LehLah has witnessed remarkable growth, establishing strategic partnerships with major e-commerce platforms including Myntra, Meesho, Flipkart, and Nykaa. It has also collaborated with prominent direct-to-consumer (D2C) brands like Libas and Foxtale.
These alliances have played a critical role in LehLah's impressive performance, contributing to a consistent 46% month-on-month growth in Gross Merchandise Value (GMV). Additionally, LehLah's extensive network of creators has already generated more than 700,000 pieces of engaging content.
The latest funding from Gruhas marks a significant milestone for LehLah, indicating robust market confidence and positioning the startup for further accelerated growth in India's burgeoning creator-led commerce sector.
