New Delhi, February 15 Magicpin aims to increase its active user base to 20 million by 2026, with food delivery being a key growth driver, according to Magicpin CEO and Founder Anshoo Sharma, who made the statement on Sunday.
The company, which crossed 15 million active users last year across various categories including e-commerce, ticketing, and food delivery, is focusing on the value-conscious segment to further expand its food delivery vertical, Sharma told
"Our focus is on building a user base of value-conscious food delivery users who order frequently and engage habitually. We aim to grow our active user base to 20 million by 2026, with food delivery as a key growth driver, particularly among students and first-time job seekers," Sharma said.
The majority of the 15 million active users on the platform belong to the value-conscious segment in major Indian cities, aged between 18 and 35. Food delivery continues to be the primary growth driver, supported by higher repeat users and increasing cross-category transactions, said Magicpin CEO and Founder Sharma, adding that the platform's average food delivery order value is currently at Rs 300.
He observed that India's consumption economy is increasingly shifting towards value-led, habitual spending, particularly in food delivery among students and working professionals.