Mumbai, February 13 Marriott International announced on Friday that its Asia Pacific region, excluding China, experienced a 32 per cent year-on-year growth in 2025, with the signing of 200 franchise agreements.
The Asia-Pacific Economic Cooperation (APEC) region achieved its third consecutive year of record growth, with 200 franchise agreements signed in 2025, representing a 32 per cent year-on-year increase, Marriott International said in a statement.
These 200 deals reflect strong confidence among property owners in Marriott's diverse brand portfolio and operating platform, resulting in more than 400 hotels and over 86,000 rooms in the development pipeline.
The top five growth markets in APEC with the highest number of signings in 2025 were India, Thailand, Vietnam, Malaysia, and Japan, the company said, adding that India saw the signing of a record 99 deals representing over 12,000 rooms.
In 2025, Marriott introduced 'Series by Marriott' through a founding multi-unit deal in India, which resulted in the conversion of 26 hotels into the brand overnight, adding approximately 1,900 rooms to the company's portfolio, it said.
As of the end of 2025, the brand has 37 open properties (approximately 2,600 rooms) in 23 cities across India.
"Our record performance in 2025 underscores the strength of Marriott's growth engine across the region and the enduring confidence our hotel owners place in our brands and operating platform. Sustained intra-regional and international travel demand, and a diversified portfolio have enabled us to scale with purpose across markets, segments, and development models," said Rajeev Menon, President, Asia Pacific excluding China, Marriott International.