New Delhi, January 28, 2025 – Antara Senior Care, a wholly owned subsidiary of Max India Limited (NSE: MAXIND, BSE: 543223), has announced a strategic partnership with Wellbeing Nutrition to co-develop nutraceutical products specifically designed for seniors. The collaboration aims to address key nutritional deficiencies and enhance overall senior wellness in India.
Key Highlights of the Partnership
- Joint Development of Clinically Researched Nutraceuticals:
- Antara will leverage its expertise in senior health and wellness.
- Wellbeing Nutrition will contribute scientifically-backed, evidence-based formulations.
- Products will focus on immune health, cognitive function, and mobility support.
- Targeting Senior Health Challenges:
- 27% of Indian seniors (aged 60+) are underweight.
- 76% suffer from Vitamin D deficiency, impacting bone health.
- 42% have Vitamin B12 deficiency, linked to cognitive decline and weakened immunity.
- Distribution Strategy:
- Products will be made available online and offline via Antara's AGEasy platform.
- Expansion into senior living communities, pharmacies, and digital retail platforms.
Management Commentary
Ishaan Khanna, CEO of Antara Assisted Care Services, stated:"This collaboration aligns with our mission to enhance senior wellness. By combining Antara's expertise in senior care with Wellbeing Nutrition's innovative approach, we aim to provide transformative health solutions tailored to the needs of the elderly."
Avnish Chhabria, Founder of Wellbeing Nutrition, added:
"Seniors require specialized nutrition to counter lifestyle risks and age-related health challenges. This partnership will deliver research-backed solutions that empower seniors to lead healthier, more fulfilling lives."
About Antara Senior Care
Founded in 2013, Antara is part of the $5 billion Max Group, offering Residences for Seniors and Assisted Care Services, including:- Senior living communities in Dehradun and Noida.
- Care Homes & Care at Home services are available in Gurgaon, Noida, Bengaluru, and Chennai.
- AGEasy is a dedicated platform for senior-specific wellness products.