New Delhi, May 15 — SoftBank-backed e-commerce company Fashnear Technologies has officially rebranded itself as Meesho Private Limited, aiming to align its corporate identity with its popular brand name ahead of an anticipated initial public offering (IPO).
The name change came into effect on May 13, 2025, following the issuance of a fresh Certificate of Incorporation by the Ministry of Corporate Affairs.
Strengthening Brand Identity for IPO
A source familiar with the development confirmed, “Meesho has officially changed its registered name from Fashnear Technologies Private Limited to Meesho Private Limited.” The company was originally registered under the former name, but the rebranding is expected to streamline the IPO process and eliminate potential market confusion.“The change reflects Meesho’s evolution into a full-scale online marketplace and underlines its commitment to strengthen brand recall as it enters the next phase of growth,” the source added. Although timelines for the IPO were not disclosed, the renaming signals that the company is preparing to initiate the listing process under the Meesho name.
Financial Milestones in FY24
Meesho claimed a landmark achievement in FY24, becoming the first horizontal Indian e-commerce platform to achieve profitability. The company also generated a positive free cash flow of ₹197 crore for the year.Its financial performance showed a sharp turnaround, with net losses narrowing to ₹53 crore, down from ₹1,569 crore (excluding ESOP costs) in FY23. Revenue surged 33 percent year-on-year, reaching ₹7,615 crore in FY24 compared to ₹5,735 crore in the previous fiscal.
This strong financial showing further supports Meesho’s positioning for a potential IPO. The company aims to capitalize on its profitability and expand market share in India’s competitive e-commerce landscape.