Mumbai, February 27, 2025 – One 97 Communications Limited (NSE: PAYTM, BSE: 543396), India’s leading payments and financial services provider, has announced a strategic partnership with Perplexity, an AI-powered answer engine, to enhance user experience and financial literacy through AI-driven search capabilities within the Paytm app.
Key Highlights of the Partnership
- AI-Powered Search: Paytm integrates Perplexity’s advanced AI capabilities into its app, allowing users to seek real-time answers to financial and general queries in their local language.
- Enhanced Financial Decision-Making: The collaboration aims to empower users with instant access to trusted financial insights, improving financial literacy and accessibility across India.
- Supporting India's Digital Economy: By providing AI-driven knowledge and assistance, the partnership aligns with Paytm’s mission to drive digital inclusion and financial empowerment.
Leadership Commentary
Vijay Shekhar Sharma, Founder & CEO of Paytm, stated:Aravind Srinivas, CEO & Co-founder of Perplexity, remarked:
Strategic Implications
The integration of Perplexity’s AI technology into the Paytm ecosystem marks a significant step toward bridging the gap between search engines and AI-driven interactions. By offering real-time, source-backed responses, the feature enhances the user experience and strengthens Paytm’s role in India’s digital payments landscape.As Paytm continues to innovate in the fintech space, this move reinforces its commitment to leveraging AI for better financial inclusion and customer engagement.