New Delhi, May 10 – A petition has been filed in the Supreme Court seeking a ban on registering the name "Operation Sindoor" as a trademark, citing concerns over its misuse for commercial exploitation.
The operation, which was a military response to the deadly Pahalgam terror attack, involved precision missile strikes by Indian armed forces on nine terror targets in Pakistan and Pakistan-occupied Kashmir. These included key bases of Jaish-e-Mohammad in Bahawalpur and Lashkar-e-Taiba in Muridke. The strikes came two weeks after 26 civilians were brutally killed in Jammu and Kashmir’s Pahalgam, sparking widespread outrage across the country.
The plea has been submitted by Dev Ashish Dubey through advocate Om Prakash Parihar. It highlights that five individuals have already filed applications under Class 41—covering services related to education and entertainment—for registering the term "Operation Sindoor" with the trademark registry.
The petition argues that "Operation Sindoor" carries deep emotional significance and represents the courage and sacrifice of Indian soldiers and their families, particularly the widows of martyrs. It further emphasizes that allowing commercial entities to capitalize on this emotionally charged operation would be an affront to the memory of those who laid down their lives fighting terrorism.
"The name symbolises the sacrifice of brave soldiers and the grief of the nation," the plea states. "It should not be turned into a tool for profit by those seeking to exploit public sentiment."
The petitioner has urged the Supreme Court to intervene and prevent the registration of the term as a trademark, arguing that such moves disrespect the national sentiment and could set a dangerous precedent.
The matter is expected to come up for hearing soon.