New Delhi, April 1 – As trade uncertainties mount following new US tariff measures, PwC has proposed a strategic roadmap—IDEA (Invest, Diversify, Express, Stay Aware)—to help Indian businesses navigate the shifting global trade environment.
The development comes in the wake of the US administration, under President Donald Trump, introducing reciprocal tariffs that are set to affect Indian exports starting April 2. The move is part of a broader shift in global trade dynamics that began intensifying after the US presidential elections in November 2024.Resilience Through the IDEA Strategy
In its latest report, global consultancy firm PwC emphasized the urgency for Indian businesses to build long-term resilience. The IDEA framework is designed to provide a structured approach to mitigate risks while capitalizing on emerging opportunities in a rapidly changing trade environment.Invest in Innovation and AI-Driven Supply Chains
Under the Invest pillar, PwC advises companies to focus on upgrading technology and integrating AI-driven solutions into their supply chains. This move is aimed at enhancing operational efficiency and strengthening competitiveness in global markets.Diversify Markets and Supply Sources
To reduce over-reliance on a single export market or supply source, PwC recommends a Diversify strategy. This involves exploring alternative export destinations and establishing multiple supply lines for raw materials and components from different countries.Such diversification is crucial for minimizing exposure to US-imposed tariffs and insulating operations from geopolitical disruptions.