Mumbai, February 16 – The Moustache Group of Hotels, headquartered in Jaipur, announced its rebranding on Monday, with the aim of operating 100 more properties by 2030.
Currently, the Moustache Group of Hotels operates across 20 hostels, 10 mid-range hotels, and 8 boutique luxury stays, and aims to operate 100 more properties by 2030, the company said in a statement.
While hostel travel remains a strong and growing part of the business, the Indian hostel and backpacker market has also reached an estimated Rs 1,413 crore in 2024, driven by millennials, Gen Z, and solo travelers seeking community-focused stays.
At the same time, the broader Indian travel market has expanded rapidly, with mid-scale hotels becoming the fastest-growing segment in Indian hospitality, with an estimated need for nearly three million additional rooms by 2030.
Luxury travel is also growing steadily, with demand rising faster than supply, particularly for smaller, experience-driven properties.
The refreshed brand structure clearly defines three verticals: Moustache Hostels remain social and community-driven, Moustache Select focuses on comfortable stays for families, professionals, and value-conscious travelers, and Luxuria by Moustache caters to boutique and experiential luxury stays, said Deepak Agarwal, founder-director of the Moustache Group of Hotels.
"This clear brand architecture will reduce confusion for consumers and streamline decision-making for the business. With this, Moustache aims to generate Rs 100 crore in revenue by FY27, with growth increasingly driven by Select and Luxuria. The company plans to add up to 50 new properties by 2028, with a strong focus on mid-range and boutique luxury formats," he added.
