Jaipur, February 9 Designer Pawan Sachdeva says that men today are focusing on their grooming and style, which has led to a boom in the menswear market.
The designer presented his collection, "The Afterdark," at the recently concluded 4th edition of India Men's Weekend 2026, presented by FDCI (Fashion Design Council of India) and the House of Glenfiddich.
"Everyone has been targeting women's wear, but for men, they are now very fashion-conscious and stylish. They focus on grooming, skincare, and fitness, and they want to experiment with their style."
"Times have changed, and it's now men's turn. The market was very small then, but now there are so many designers. There are also some very experimental and different collections now as a result," Sachdeva told
The designer explained how men's approach to fashion has changed and led to the evolution of outfits.
"They are now fashion-conscious and even fitness enthusiasts. Clothing is important because it plays a major role in telling who you are. Every man now wants to compete with women."
"The Afterdark" brought back retro glamour to the runway, featuring evening wear with contemporary details such as tailored blazers, sharp suits with floral embroidery, net shirts, draped pants, waistcoats, and refined trousers.
Sachdeva said the collection was based on combining formal attire with cocktail wear. He explained that his intention was to present work attire that can be transformed into party outfits, which is why the collection is called "The Afterdark."
"It's a formal collection based on cocktail wear. That's why it's called 'The Afterdark.' It means when the party starts and you are dressed up for your red carpet or cocktail gathering. I have designed the silhouettes to be a fusion," he said.