South Asia’s Growing Role in International Higher Education: Opportunities and Strategies for Universities

New Delhi [India], February 27 – The global higher education sector is undergoing significant transformation, and South Asia has emerged as a key player in student recruitment, institutional collaborations, and global academic engagement. With a rapidly increasing number of students seeking international education and favorable policy shifts fostering new opportunities, universities worldwide are focusing on establishing a robust and sustainable presence in this dynamic region.

Since 2021, Gresham Global has played a crucial role in assisting universities with their South Asian expansion. By offering an in-country representation model, the organization helps institutions navigate the complexities of the region, forge meaningful connections, and develop long-term strategies for success. From understanding regulatory frameworks to ensuring effective student engagement, Gresham Global provides the expertise needed for universities to expand with confidence.

South Asia: A Market Poised for Growth​

Unlike a singular, homogenous market, South Asia is a diverse educational landscape with unique cultural, economic, and regulatory frameworks in each country. Institutions looking to attract students from India, Bangladesh, Nepal, and beyond must adopt a localized approach, as a one-size-fits-all strategy is ineffective.

Key trends shaping student mobility and international education in the region include:

• India surpasses China as the top source of international students in the U.S. – Indian student enrollments surged by 23.3% last year, while Bangladesh also witnessed a 26.1% increase in students studying abroad.
• Policy shifts creating new opportunities – India’s New Education Policy (NEP) 2020 is fostering international collaboration, paving the way for global academic partnerships.
• Rising disposable incomes – With middle-class household earnings expected to double by 2030, more families are investing in higher education abroad.

This growing demand for international education presents immense opportunities for universities, but capitalizing on them requires strategic planning and deep local insights.

Gresham Global’s In-Country Representation Model​

A critical factor in successful market expansion is having a trusted local presence. South Asian students and their families emphasize personalized engagement, cultural understanding, and trust-building when selecting international education options.

Gresham Global specializes in in-country representation, providing universities with an on-ground presence without requiring them to navigate the complexities of setting up full-scale operations. Their regional teams offer:

• Culturally attuned recruitment strategies – Connecting with students in a way that aligns with their aspirations and expectations.
• Market research and intelligence – Providing real-time insights into market trends, competition, and emerging opportunities.
• Strategic partnerships with local institutions – Facilitating collaborations that enhance credibility and ensure long-term success.

By embedding institutions within the local ecosystem, Gresham Global enables universities to establish trust, expand their outreach, and drive sustainable enrollment growth.

Beyond Recruitment: The Power of Strategic Partnerships​

For universities aiming to expand beyond student recruitment, forging institutional partnerships in South Asia can be a gateway to sustainable engagement. Initiatives such as joint research projects, faculty exchanges, and twinning programs are becoming integral to internationalization efforts.

However, identifying the right institutional partners requires careful evaluation. Universities must assess:

• Accreditation standards and policy alignment – Ensuring seamless academic integration.
• Credibility and reputation of potential partners – Maintaining quality and brand value.
• Long-term sustainability of collaborations – Ensuring continuity and impact.

Gresham Global assists universities in identifying and cultivating partnerships that align with their academic vision, operational goals, and strategic aspirations, fostering mutually beneficial collaborations that enhance institutional presence and student opportunities.

Navigating Policy & Immigration Trends​

For South Asian students, post-study work opportunities and immigration policies play a decisive role in choosing a study destination. With frequent changes in visa regulations across the U.S., UK, Canada, Australia, and Europe, universities must stay updated to remain competitive.

Gresham Global actively monitors, analyzes, and interprets policy changes affecting South Asian student mobility, enabling universities to adapt their strategies accordingly. Institutions that align recruitment messaging, program structures, and career support services with evolving immigration policies can strengthen their appeal and maintain long-term student engagement.

A Strategic, Long-Term Approach to South Asian Expansion​

South Asia is not just another student recruitment market—it is a region of long-term strategic importance. Universities that adopt a transactional approach may struggle to establish sustainable connections, while those that invest in a well-structured, locally informed strategy will be better positioned for growth.

Gresham Global advocates a holistic approach to international expansion, ensuring that universities:

• Understand regional complexities through in-depth research and local insights.
• Build trust and credibility through effective in-country representation.
• Develop meaningful partnerships that add long-term value to their academic footprint.
• Stay ahead of policy shifts that impact student mobility and recruitment trends.

With its expertise, regional presence, and a deep understanding of South Asian education dynamics, Gresham Global remains committed to helping universities navigate and thrive in this rapidly evolving landscape.