Tata Consultancy Services to Enhance Marathon Experience with Advanced AI and Data Analytics
Tata Consultancy Services (TCS), India's largest IT services firm, has officially partnered with the prestigious Schneider Electric Marathon de Paris, assuming the role of official AI and technology partner. The strategic partnership, announced on Tuesday, spans three years and aims to revolutionize the marathon experience through artificial intelligence (AI), data analytics, and innovative digital solutions.Enhancing the Marathon Experience through Technology
The Schneider Electric Marathon de Paris is one of the world's most renowned running events, attracting more than 55,000 participants from over 145 countries, underscoring its immense global popularity. By leveraging its extensive expertise in digital innovation, TCS aims to deliver a more personalized, interactive, and accessible experience for runners and spectators alike.The scope of TCS's technological enhancements will encompass predictive analytics to optimize race strategies, customized training insights, improved logistics through digital twin technology, and comprehensive performance tracking systems. These advancements will also reinforce the marathon’s sustainability initiatives.
A Growing Global Presence in Marathon Events
The collaboration with the Schneider Electric Marathon de Paris strengthens TCS’s impressive portfolio of partnerships in the endurance sports arena. The global IT giant already sponsors major marathons worldwide, including five World Marathon Majors—New York, London, Chicago, Boston, and Sydney—as well as prominent events in Amsterdam, Mumbai, Singapore, and Toronto.In total, TCS is now associated with 14 global running events, supporting over 600,000 runners globally. This extensive involvement emphasizes TCS's dedication to transforming endurance sports through technology, generating substantial societal impact that extends beyond the finish line.
Notably, in 2024 alone, marathons supported by TCS raised nearly USD 280 million for various charitable causes, highlighting the broader societal benefits of these technological partnerships.
Joint Vision for an Immersive Experience
Yann Le Moenner, CEO of Amaury Sport Organisation, expressed enthusiasm about the partnership, highlighting TCS’s extensive capabilities in technology and artificial intelligence. He noted, "Together, we aim to offer an ever more immersive and connected experience, serving both runners and spectators."The collaboration will also benefit from TCS Pace Port Paris, one of the company's global innovation hubs located across 12 major international cities. Early initiatives will include the exploration of immersive AI-driven experiences, personalized AI coaching, well-being strategies, in-depth performance insights, and enhanced motivational and engagement tools.
Continued Commitment to France and Innovation
Rammohan Gourneni, Managing Director of TCS France, reaffirmed the company's longstanding role as a pivotal technology provider in France, remarking, "We are proud to continue our commitment to the community with this new partnership for the Schneider Electric Marathon de Paris. I look forward to engaging our clients and partners in this race as we harness our technology expertise and passion for AI and innovation to create an unforgettable marathon experience."The Schneider Electric Marathon de Paris, supported by TCS's technological prowess, promises to set new standards in endurance sports experiences globally, significantly elevating engagement and interaction for participants and audiences alike.