New Delhi, March 15 Betting big on the appeal of Gen Z, beverage giant PepsiCo India has roped in Saiyara star pair Ahaan Panday and Aneet Padda as the new faces of its campaigns as the summer season approaches.This move signals a strategic push to deepen its connection with Gen Z audiences...
advertising
ahaan panday
aneet padda
beverageindustry
brand ambassadors
campaigns
digital traction
gen z
india
marketing
pepsi
pepsico india
pop culture
summer season
youth culture
New Delhi, March 12 India has started an investigation into alleged circumvention of countervailing duties imposed on saccharin—used in various industries such as food, beverage, and pharmaceuticals—imported from China, according to a notification.The investigation was initiated by the...
bangkok
beverageindustry
blue jet healthcare
china
countervailing duties
directorate general of trade remedies
food industry
import circumvention
import duties
ministry of commerce
ministry of finance
pharmaceutical industry
saccharin
swati petro products
thailand
trade remedies
New Delhi, February 10 Global beverage major The Coca-Cola Company said on Wednesday that India is a "market of the future" and a "long-term contributor to volume growth," where it will continue to make investments "ahead of the curve" along with its bottling partners.However, Coca-Cola, along...