consumer preferences

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    VBL Highlights Growth Drivers for Indian Beverage Sector

    New Delhi, March 9 The Indian soft drink industry, which was severely impacted in 2025, is well-positioned for a healthy recovery this year, according to Varun Beverages, the leading beverage bottler of PepsiCo, in its latest annual report.Furthermore, the industry continues to see a gradual...
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    Smartphone Firm Highlights India's Shift Towards Premium Demand

    New Delhi, March 09 India is well-positioned as the next global platform for consumer technology, driven by an expanding manufacturing base, stronger supply chain capabilities, and a shift toward aspirational, global-style preferences, which is reshaping demand in this "strategic market," Akis...
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    Festival Innovation: Tech-Enabled Pichkaris Alongside Modi Masks in Bihar

    Muzaffarpur, March 2 In Muzaffarpur, Bihar, preparations for Holi are in full swing, but this year, the festive atmosphere comes with an unusual twist.At the city's famous Chhata Bazaar – known as the wholesale hub for colors and pichkaris – one particular item has seen exceptional demand...
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    Innovation and 'Startup Mentality' Drive Britannia's E-commerce Push

    New Delhi, February 16 The bakery company, Britannia Industries, will invest to compete against smaller players and in e-commerce to strengthen its position in product categories like biscuits, rusk, cake, croissants, and wafers.As part of its strategy, Britannia will adopt a "startup...
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