Los Angeles, March 19 The global toy phenomenon, Labubu, is set to make its big-screen debut with Sony Pictures and POP MART developing an upcoming film adaptation.According to Variety, the two companies have enlisted BAFTA-nominated filmmaker Paul King, known for directing "Paddington" and...
animation
cgi
children's entertainment
collectible toys
film adaptation
intellectual property
kasing lung
labubu
movie production
paul king
popculturepop mart
screen rights
sony pictures
steven levenson
New Delhi, March 15 Betting big on the appeal of Gen Z, beverage giant PepsiCo India has roped in Saiyara star pair Ahaan Panday and Aneet Padda as the new faces of its campaigns as the summer season approaches.This move signals a strategic push to deepen its connection with Gen Z audiences...
advertising
ahaan panday
aneet padda
beverage industry
brand ambassadors
campaigns
digital traction
gen z
india
marketing
pepsi
pepsico india
popculture
summer season
youth culture