Los Angeles, March 19 The global toy phenomenon, Labubu, is set to make its big-screen debut with Sony Pictures and POP MART developing an upcoming film adaptation.
According to Variety, the two companies have enlisted BAFTA-nominated filmmaker Paul King, known for directing "Paddington" and "Wonka", to serve as the director and producer on the project.
He will also co-write the screenplay with playwright and screenwriter Steven Levenson, who has earned nominations for a Tony Award, Writers Guild Award, and Emmy.
The film, currently in early development, will be a hybrid of live-action and CGI, bringing to life the quirky universe of Labubu, a mischievous, goblin-like character with wide eyes, pointy ears, and a toothy grin, that has captivated collectors worldwide.
The announcement was made by Labubu creator Kasing Lung alongside King during the Paris stop of POP MART’s global exhibition tour celebrating the 10th anniversary of "The Monsters".
The character originated from Lung’s picture book series, often referred to as "The Monsters Trilogy," before evolving into a global pop culture sensation through collectible figurines and blind box releases.
Labubu toys, produced and sold exclusively by POP MART, have gained immense popularity for their blend of cuteness and eerie charm, spawning multiple themed editions and a devoted international fan base.
Sony Pictures acquired the screen rights to the Labubu intellectual property in 2025, paving the way for its cinematic adaptation.
Lung will serve as an executive producer on the project, while producers include King, Michael Schaefer, and Wenxin She. Brittany Morrissey will oversee the film for Sony Pictures.